Expand Promotion and Marketing of Pittsburgh’s Arts & Culture

When benchmarked against competitive destinations such as Cincinnati and Louisville, Pittsburgh’s large and interesting inventory of museums ranks 4th, indicating an advantage in institutional art. In fact, many of its museums play host to roaming exhibitions by world-renowned artists such as Yayoi Kusama and Dale Chihuly. While these anchor attractions have strong marketing campaigns and initiatives to promote visitation individually, there is an opportunity to support cross-visitation between museums and galleries through a city-wide ‘culture pass’. Some of the world’s leading cultural destinations such as New York, London, and Paris offer visitors savings on electronic tickets to multiple museums