Increase Connectivity Between Craft Beverage Assets
The Pittsburgh Brewery Guide takes visitors on a guided journey through the destinations over 38 Pittsburgh Brewers Guild member breweries and incentivizes visitors to explore various breweries with rewards and prizes with more frequent visits. While this tool is effective in communicating the full landscape of breweries to visitors, many members of the Guild shared challenges in physical connections between their businesses and facilities that pose barriers to travelers who may not be familiar with navigating the neighborhoods of Pittsburgh and Allegheny County.