Partner With Major League Sports Team on Destination Marketing

Major league sporting events are important tools in the marketing of destinations. Pittsburgh’s three professional sports stadiums attracted approximately 4 million annual visitors in 2022, with an average of 30% visiting from outside the County’s surrounding area. Game seasons and days bring large volumes of visitors and attract media attention that allows the city to be seen by prospective visitors nationally and likely positioned as a potential vacation destination. With the extensive reach of media broadcasts, Pittsburgh can reshape its narrative to feature its unique events, citizens, and innovations.