Develop Entertainment Districts

Entertainment districts are a clever way to collectively brand and market contiguous areas offering a mix of sports, arts, and cultural activities and events. By clustering experiences under a single umbrella identity, visitors are likely to view individual attractions as complementary to one another and to combine visits and tours to various venues at the same time. In doing so, museums and cultural institutions that have lower annual visitation numbers than sporting venues are able to harness trickle-down effects during game days and gain visibility with different audiences. Just as critical to branding and marketing entertainment districts is ensuring that on-the-ground conditions are addressed through capital investments, including visitor safety and connectivity.