Promote Public Transportation Between Airport and City

Pittsburgh International Airport is currently served by a city-airport bus route (the 28X Flyer) operated by the Pittsburgh Regional Transit Authority. Despite its time competitiveness and price-competitiveness relative to taxi and rideshare alternatives, the public transit option remains underutilized. In order to raise awareness of and educate travelers on this available amenity, VisitPITTSBURGH should work in partnership with the Transit Authority to create educational and advocacy campaigns to encourage the use of the service to/from the City. Major event days/weeks with large volumes of international visitors may be ideal pilot periods for marketing activations.